ShareThisMANILA — AIRASIA, the world’s best low-cost carrier and innovator in sports sponsorship and tourism in the Association of Southeast Asian Nations (ASEAN) will extend its association with the ASEAN Basketball League (ABL) by sponsoring the 2009-2010 Grand Finals Champions — the Philippine Patriots.
Philippine Patriots Team
The exclusive three-year deal will see Philippine Patriots provide full branding rights to AIRASIA. These rights also include the use of player images and player appearances at AIRASIA events across ASEAN.
AIRASIA plans to use the images for community-driven events, both on-and-off season throughout the tenure of the partnership.
Announcing the partnership in a press launch Thursday at the Hotel Intercontinental of Makati City, AIRASIA Group chief executive officer (CEO) Tony Fernandes said association with ASEAN’s most successful basketball team will raise AIRASIA’s brand awareness in the Philippines and increase our brand equity across ASEAN.
“Basketball is a common denominator and unifier of people across ASEAN. Our partnership with the Patriots provide us with the opportunity to share in our guests’ passion and communicate our brand messages in meaningful but less intrusive way.
“It will also provide us with a platform to connect and build a closer relationship with our guests in places and situations which they are most comfortable in.”
Antonio “Tony Boy” Cojuangco, co-owner of the Philippine Patriots said the team is proud to partner with a brand of AIRASIA’s stature and to have their name adorn our jerseys and playing arena.
“AIRASIA’s involvement will also enable us to continue to improve our training methods, develop grassroots program that will help maintain our position as the most successful basketball team in the ABL.” (PNA)