Beauty queen Shamcey joins Phl tourism campaign

MANILA — Miss Universe 2011 3rd runner-up Shamcey Supsup is out to help the government in its campaign to promote the Philippines as a tourist destination.
The beauty queen will be featured in the newest television commercial for the Department of Tourism (DoT) produced by Smart Telecommunications.
The project is part of the one-year partnership agreement between the Tourism department and the country’s wireless services leader in supporting the country’s new tourism campaign, “It’s more fun in the Philippines.”

“We are most grateful to SMART for its unwavering support to the country’s tourism industry by contributing its technological expertise and manpower resources. We welcome this arrangement, especially now that social media is considered to be a highly-effective means of transmitting information,” Tourism Secretary Ramon Jimenez Jr. said.
The TV advertisement encourages Filipinos to look around their own country, and discover the many exciting destinations here. Integrating it with SMART’s latest campaign, it invites people to live more by traveling more in the Philippines, where “it’s more fun.”
“Web and mobile technologies are fueling the relentless growth of travel and tourism worldwide. With our pervasive platforms, we are happy to help the DOT massively promote our country as a FUN destination,” said Orlando B. Vea, Chief Wireless Advisor of SMART.
Under the agreement, SMART will be able to participate in all domestic tourism-related activities and be a partner of the DOT in local festivals.
The telecommunication firm will also be able to sell its various products and services, in a non-exclusive basis, during domestic tourism-related events organized and owned by the DOT.
The new Live More travel app and website will also feature different provinces and highlight the touristic destinations and activities in each area.
“This partnership with SMART is seen to complement the essence of our new campaign, which banks on the country’s fundamental strength: the Filipino people. Through these initiatives, we hope to rally more Filipinos to explore the beauty of the Philippines, as well as engage everyone in becoming tourism ambassadors who will ensure that foreign guests will always have a positive, memorable, and FUN experience in the country,” Jimenez explained.
SMART has also been helping facilitate information exchange and communication between the DOT and its stakeholders through the Infoboard, a web-based SMS broadcast service.?
The DoT continues to work hand-in-hand with the private sector in implementing its domestic tourism programs, as well as in providing support to regional offices and local government units for festivals, special events, and other tourism-related activities all year-round.