‘Pilipinas kay Ganda’ New Ph tourism slogan up

MANILA — The Department of Tourism (DOT) will retire the “WOW Philippines” slogan next week to reinvigorate the country’s tourism campaign and double tourist arrivals within the next three years.

President Aquino said the DOT will retire the WOW Philippines slogan and introduce a new ad, featuring a new logo, which will hopefully generate renewed interest of foreign visitors to the country.

The President said WOW Philippines will be replaced by the new slogan “Pilipinas kay Ganda.”

The President said the government will also train tourist police and guides to ensure the safety of local and foreign tourists alike.

Earlier, the DOT said it would allocate P100 million for new media promotions including a new website to reach its goal of enticing tourists.